Dick Guttman has been in the publicity industry for 60 years. Starting out in the Golden Age of Hollywood at the esteemed Rogers & Cowan agency, Guttman worked his way up while being personally mentored by Warren Cowan.
Eventually leaving his mentor’s firm, Guttman has had great success on his own. Throughout his career, he’s done publicity campaigns for hundreds of films and celebrities. To this day, he is active representing stars ranging from Jay Leno to Barbra Streisand. In fact, he worked on the Oscar campaign for the most recent Best Picture winner, Spotlight.
And he still loves every second of it. Guttman has written a book, called Starflacker, which details his long and varied career as a “flack”, or publicist. In this interview with Matt Bailey, Guttman speaks to some of the stories found in the 600+ page memoir, including the golden rule of his trade he broke by writing it.
You’ll learn what this veteran of show business thinks of movies today, social media’s role in managing the image of celebrities, and how Kirk Douglas literally opening a door is responsible for Guttman’s 60-year career.
Talk For Two returns August 1st after a brief summer vacation.