Today, my guest is somebody who’s had an amazing career. You might not know his name–or even his work–but this gentleman knows Hollywood better than most.
Gary Rosen is a Veteran publicist who has had his hand in multiple projects over the years. He was also a journalist and writer for a number of high profile magazines–many of which we talk about in this interview.
This interview hits on what goes into a publicity campaign for a national franchise. He is meticulous and detailed oriented–but most of all, passionate about his work. And no, I’m not going to tell you which franchise. You have to listen to find out.
Rosen, also an industry crisis manager, digs into the #MeToo movement with me–in a respectful manner, of course–and gives us his thoughts on where Hollywood will go after being those harrowing stories of harassment and abuse permanently changed the industry. Plus, we discuss the Coronavirus pandemic and why the media may not be helping matters as we begin the road to recovery.
Prior to opening his own firm, Gary Rosen generated publicity on television shows including Extra, The Montel Williams Show, Hard Copy, The John Walsh Show, Geraldo, Leeza, A Current Affair, Real TV and The Joan Rivers Show. In total, Gary Rosen has worked on over 25 daily syndicated television programs.
GRC has also been responsible to create and execute PR campaigns to launch new TV shows and start-up businesses and has planned major full-scale events in Los Angeles, New York and Miami.
Rosen is a frequent guest on E!, CNN, FOX NEWS, REELZ, HLN and radio shows across-the-country delivering commentary and damage control analysis on entertainment news making headlines.
Rosen has a unique perspective as his experience is in front of and behind the camera. He knows what a reporter wants and sometimes, more importantly, knows what they don’t.
Additionally, he does all of the on-camera interviews and provides content for the social media sites for CBS Television Distribution’s Judge Judy and Hot Bench. He has also interviewed hundreds of celebrities and television executives including Oprah Winfrey, Merv Griffin, Joan Rivers and Carol Burnett.
Rosen continues to give lectures about public relations and crisis management to students at Fordham University, NYU and UCLA.
Gary Rosen tells us where the entertainment industry goes from here.